Turn more traffic
into customers.
Most stores lose more revenue to friction than they’d gain from more ads. I’ll show you where yours leaks - and exactly what to fix first, ranked by impact and effort.
5-day delivery
Secure checkout
600+ audits delivered
CRO audit · yourstore.com
1:12
“Working with Bryan has been an eye-opening experience. It’s for sure one of the best business decisions I’ve made this year.”
M
Marian B.
Romania · CRO Audit client
A FEW OF THE BRANDS I’VE AUDITED
Sound familiar
Getting traffic but not getting enough sales?
Many e-commerce stores don’t have a traffic problem. They have a conversion problem. People land on the site, browse products, and consider buying - but something in the experience causes hesitation, confusion, or drop-off.
Where conversions leak in a typical funnel
Think of your store as a series of steps. At each step - landing, product page, cart, checkout - some visitors hesitate and drop off. Small points of friction compound into lost sales.
Landing
All your visitors
Product page
Fewer reach the cart
Checkout
Even fewer convert
It could be any of these:
Poor mobile UX
Unclear messaging
Friction in the buying journey
Low-converting product pages
Weak trust signals
Inconsistent design
Weak calls to action
Confusing layout or hierarchy
If you’re not sure what’s hurting conversions, this audit gives you a clear answer.
A CRO audit works differently. Instead of guessing, it pinpoints exactly where visitors hesitate - so you can fix the specific friction costing you sales, not chase generic best practices.
Your store should convert the traffic you already have - not leak it at every step.
Before & after
Which version would you buy from?
Same product, same price. Flip the toggle and see the difference a CRO audit makes.
Before
After
Classic Cotton T-Shirt
$49.00
ADD TO CART
This classic cotton t-shirt is made from 100% cotton material. Machine washable. Available in a range of sizes and colours. Please refer to the size chart before ordering.
Generic theme defaults: no social proof, vague value, and a CTA that asks for nothing.
The full audit
Everything you need to see what’s wrong - and fix it
This is not a vague website review. You’ll receive a detailed CRO audit designed to help you understand where your site is losing trust, creating friction, and leaving revenue on the table.
Video walkthrough
40+ minutes
Written CRO report
35–40 pages
Developer checklist
40+ tasks
Product page mockup
Where applicable
Customer journey story
Told as a story
SEO + speed review
Bonus
yourstore-cro-audit.zip
12:04 / 41:18
01 - Video walkthrough
40+ minute video walkthrough
I record a detailed video review of your website, walking through the key pages and user journey step by step. I’ll show you where the experience breaks down, what’s creating friction, and what should be improved first.
Screen-recorded expert review of your site
02 - Written CRO report
35–40 page written CRO report
You’ll receive a structured written report that documents the main findings, opportunities, and recommendations across your site, so you have everything clearly laid out in writing.
Structured findings, priorities & recommendations
Task
Impact
Add trust badge below add-to-cart
High
Add sticky mobile CTA bar
High
Reduce checkout form fields to 6
High
Improve product page image gallery
Medium
Fix missing alt tags on hero image
Medium
+ 35 more tasks, ranked by impact and effort
03 - Developer task list
40+ task developer checklist
You’ll also get a practical task list with 40+ action items your developer can work through. This makes implementation far easier and removes the guesswork from turning audit findings into real improvements.
Action items ready to hand to your developer
04 - Product page mockup
Product page mockup
Where it applies, I design a mockup of your product page with the key recommendations already in place, so you can see how the improved page could look before anything gets built.
Where applicable
Before
Classic Cotton T-Shirt
$49.00
Add to cart
After
Classic Cotton T-Shirt
4.8 (212)
$49.00
Free shipping over $50
Add to cart
Secure checkout · 30-day returns
Customer journey story
Emma, 31 · on her phone at 9:40pm
Landing
Where’s the free shipping the ad mentioned?
§2.1
Product page
No size guide, so she guesses a medium.
§4.1
Cart
Shipping costs show up for the first time.
§5.2
Checkout
Asked to create an account. She leaves.
§6.1
Then the same visit, with every fix in place
05 - Customer journey story
Customer journey story
I turn the report into a short story about one fictional customer, based on your real audience, moving through your store: where they hesitate, why they leave, and how the same visit plays out once the fixes are in place. It makes the findings easy to understand and easy to share with your team.
Every finding, through your customer’s eyes
06 - Bonus reviews
Bonus SEO + speed review
In addition to the CRO audit, I include a technical on-site SEO review and a speed/performance check to flag issues that may also be affecting the user experience and conversion rate.
Technical on-site SEO and performance check
On-site SEO
Title tags and meta
OK
Heading structure
OK
Image alt text
Fix
Collection page copy
Fix
Speed
62
mobile score, target 85+
LCP
4.1 s
INP
240 ms
CLS
0.02
Every audit is done personally, by me.
I’ve audited over 600 online stores. I’ll take everything I’ve learned from them and tell you what I’d change on yours, and why.
Delivered within 5 business days
Look inside a real report
These pages come from an audit I delivered to an e-commerce store, with the store’s name removed. Every report is written for one store - this one runs to 42 pages.
What every report covers
Summary and top priorities
The key findings and the five changes that matter most, ranked by impact.
Methodology
How your store was reviewed: the pages, the devices and the conversion framework used.
Current performance
Page speed, Core Web Vitals and the main conversion bottlenecks.
Detailed recommendations
Page by page, from homepage and navigation to product page, cart and checkout.
Implementation roadmap
What to change in the first 48 hours, the next two weeks and the next three months.
Testing recommendations
A/B test ideas, each with a hypothesis and the metric to watch.
How every recommendation is written
Each finding follows the same structure, so you and your developer know what to change, why it matters and what to expect.
R1. Delay the pop-up until visitors have engaged
Issue
The pop-up opens as soon as the homepage loads, before visitors have seen the hero section or any products.
Impact
Most visitors close it straight away. Closing it usually sets a cookie, so the chance to capture their email is lost.
Solution
Trigger the pop-up only once visitors have engaged, for example after time on site or around 50% scroll depth.
Priority
Medium
Difficulty
Easy
Expected result
Fewer reflexive dismissals and a higher email sign-up rate from visitors who are genuinely interested.
Recommendation R1 from the report above, shortened slightly.
Scope
What I review during the audit
Each audit is tailored to the site, but I typically look at the areas that have the biggest impact on trust, usability, and conversion performance.
The goal is not to overwhelm you with opinions. The goal is to identify what matters most and give you a clear path forward.
I may review things like:
Visual hierarchy and layout
Trust signals and credibility
Mobile shopping experience
Product page UX and structure
Collection and category page usability
Navigation and flow
Social proof
Product imagery
CTA placement and clarity
Cart friction
Performance issues affecting UX
Messaging and offer clarity
On-site SEO issues that impact visibility and usability
Homepage clarity and first impression
Days to delivery
Businesses reviewed
Minutes of video review
Trusted by 600+ businesses across e-commerce - with audits covering every major platform
Shopify
Shopify Plus
WooCommerce
BigCommerce
Magento
Squarespace
WHAT CLIENTS SAY
Trusted by 600+ store owners
Feedback from store owners across the US, UK, Europe and Australia - on the video walkthroughs, reports and task lists they received.
5.0 average rating · 600+ businesses reviewed
B
Brendan W.
Australia
L
Lauren M.
United Kingdom
T
TrackYou
Switzerland
W
Wolf Society Co.
United States
M
Marvin B.
Germany
S
Sam C.
United Kingdom
Z
Zack
Singapore
M
Marian B.
Romania
A
Adam
Australia
P
PF Wonder Salve
United States
D
David R.
United States
A
Angie R.
Australia
R
Roland G.
Germany
S
Stairbox
United Kingdom
V
Verified client
Italy
V
Verified client
United States
R
Rug Lady
United States
J
Jeff R.
United States
P
Phil
Switzerland
A
Artistry Graphiq
Germany
K
KI Interiors
Australia
MEASURABLE IMPACT
Real results. Real revenue.
After implementing recommendations from the CRO audit, blueheronbodyhome.com more than doubled its orders and revenue - from the same traffic.
This is what fixing friction looks like: sessions actually dipped 8%, yet orders grew 135% and sales grew 134%. The site simply converted better.
+162%
conversion rate lift in two weeks
blueheronbodyhome.com • Shopify analytics
Mar 29–Apr 12, 2026 • All channels
+134%
5.45%
+162%
+135%
−8%
Shopify analytics for blueheronbodyhome.com - Mar 29 to Apr 12 vs. previous period, all channels.
How It Works
How it works
Simple four-step process from your first brief to having clear, actionable improvements ready to implement.
01
Tell me about your store
Fill in a two-minute brief - your store, audience, goals and any pages you want prioritised - then complete secure checkout.
02
I review your site
I go through your store from a conversion perspective, usually with a strong mobile focus, and assess the most important pages and user flows.
03
You receive the deliverables
Within 5 days, you’ll receive your video walkthrough, written CRO report, task list, customer journey story, bonus SEO + speed findings and, where applicable, a product page mockup.
04
Start implementing
You can work through the recommendations yourself or hand the task list directly to your developer.
Ready to get started?
One fixed price, a full audit of your store, and a clear plan for what to fix first.
Get Started
About
Hi, I’m Bryan - CRO specialist for e-commerce & Shopify brands
Bryan - CRO Specialist
I’ve spent the last several years reviewing online stores and helping owners understand one thing: why visitors don’t buy - and what to change so they do.
Consistently rated 5/5 by clients for depth and actionability.
Hundreds of hands-on projects - practical experience, not theory.
Specialised in Shopify and DTC brands for 8+ years
600+ website audits delivered across e-commerce, SaaS, and services
600+ audits delivered
PRICING
Simple, fixed pricing
One clear price. No hidden fees. No ongoing commitment.
CRO Audit
Delivered in 5 days
one-time
WHAT’S INCLUDED
40+ minute video walkthrough of your site
35–40 page written CRO report
40+ task developer checklist
Product page mockup (where applicable)
Customer journey story
Bonus speed and performance review
Bonus technical SEO review
Delivered within 5 days
Secure payment via Stripe. Fixed deliverables. No ongoing commitment.
Ideal for e-commerce brands that want expert feedback before making design, UX, or conversion changes.
Fixed-price, no surprises
5-day delivery guarantee
Stripe-secured checkout
SATISFACTION GUARANTEE
FAQ
Frequently Asked Questions
Everything you need to know about the CRO audit service.
What kinds of websites do you audit?
Primarily e-commerce stores - Shopify, WooCommerce, BigCommerce, Magento, and similar platforms. I also audit SaaS and service sites when the funnel is conversion-focused.
Do you only work with Shopify?
No. Shopify and Shopify Plus are my main focus, but I regularly audit WooCommerce, BigCommerce, Magento, and Squarespace stores. The CRO principles apply to any platform.
What if my website isn’t in English?
Not a problem. I use Chrome’s built-in translation to understand your copy in context, and the CRO principles - layout, hierarchy, trust, friction - apply in any language. I’m also a German native speaker, so I can deliver the audit in English or German. Whatever language your store is in, I can review it and deliver the audit.
What exactly will I receive?
A 40+ minute video walkthrough, a 35–40 page written CRO report, a 40+ task developer checklist, a product page mockup (where applicable), a customer journey story and a bonus SEO + speed review - all delivered within 5 business days.
Is implementation included?
Not by default - the audit is a diagnosis and roadmap, and the developer task list is written so your own team can implement the fixes without guesswork. That said, I can often implement the changes myself once the audit is delivered, depending on the scope and your platform - just ask. And if it isn’t a fit, I’m happy to refer you to a developer I trust.
Do you run A/B tests?
Not as part of this audit. The recommendations are prioritised by expected impact, and many are safe to implement directly. Where testing is worthwhile, I’ll flag it in the report.
How long does delivery take?
Five business days from the moment you’ve booked and sent over your site details. If anything changes, you’ll hear from me right away.
Will you review mobile and desktop?
Yes. Both experiences are reviewed separately, usually with a strong mobile focus, since that’s where most e-commerce traffic and most friction lives.
Can you focus on a specific page or issue?
Absolutely. During booking you can share notes about the pages, funnel steps, or concerns you want prioritised, and I’ll weight the audit accordingly.
Is this useful if I already know my site needs work?
Yes - knowing something is wrong is different from knowing what to fix first. The audit turns a vague feeling into a prioritised, actionable plan.
Do I need to prepare anything before booking?
Just your website URL and any notes on goals or problem areas. Analytics access is helpful but not required.
Still have a question?
Start the Full Audit
Ready for the full audit?
If your website is getting traffic but not converting as well as it should, this audit will help you understand why. You’ll get expert CRO feedback, a detailed written report, and a practical task list you can use to improve the experience and increase conversion opportunities.
You get a 40+ minute video audit, a written CRO report, and a developer-ready task list - everything you need to act.
Delivered within 5 days. Secure checkout with Stripe - your details stay private.